About Us - Selection

We don’t chase trends.
We chase the breakaway.

Selection was founded on the belief that cycling gear doesn’t have to be loud to make a statement — it just has to be earned. Inspired by the raw, unfiltered energy of 90s Formula One racing, we build performance accessories for those who ride like they belong at the front.

Our story started with frustration. Generic designs. Overpriced socks. Loud brands built for likes, not the ride. So we created something better — purpose-built cycling essentials that carry meaning in every detail. A knit checkerboard that nods to the finish line. A fit that disappears until you realize you never had to think about it. Style that moves like you do — fast, focused, and unmistakably confident.

Selection isn’t about standing out.
It’s about standing with the few who do.

Designed in California.
Inspired by speed.
Made for those who never had to ask if they belong.

#WeMadeSelection